The assignment
A school project focused on rebranding ACSI, Europe’s trusted authority for campsite guides and discount cards.
Problem
The old design felt outdated, overly traditional, and lacked a clear emotional connection. It didn’t reflect ACSI’s sustainability goals, modern digital tools, or the warmth and reliability that make the brand unique.
Solution
I developed a refreshed identity that strengthens ACSI’s reliability while making the brand feel contemporary and approachable. This included a full brand guide, a design system in Figma, a new visual language and colour palette, as well as campaign concepts such as billboards and flyers.
Acsi before
